

Berkshire Agricultural Ventures: Meat Marketing Workshops
January 13 @ 1:00 pm - January 15 @ 2:30 pm
Meat marketing ideas to start your year!
Join BAV and guest experts for our new Meat Marketing Workshop Series. There is no cost to participate.
Monday, Jan. 13: Direct-Marketing Meat Online
Katie Olthoff, ChopLocal
Topics include improving the ecommerce experience for customers, order fulfillment, marketing techniques, and more. Katie is co-founder of ChopLocal, which helps consumers buy meat online from family farms and small butcher shops.
Tuesday, Jan. 14: Point-of-Sale Marketing Assets
Zoe Richardson, Good Roots
Questions and answers about signage, QR codes, design resources, customer relationships, and more! Zoe is Creative Director at Taste Profit Marketing, a firm that exclusively serves farmers and food entrepreneurs.
Wednesday, Jan. 15: Customer-Focused Meat Marketing
Matt LeRoux, Cornell Extension
Advice on creating consumer-friendly bulk meat sales, plus research highlights from meat vendors at farmers markets. Matt has over 20 years’ experience serving farms through Cornell Cooperative Extension, nonprofits, and consulting.
Please email Jake Levin at [email protected] for questions and to register.